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Connecting with your Target Audience Using Social Media
Wednesday, May 16, 2012 - 3:00pm - 4:30pm
This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed.
1. Welcome and Social Media Overview
2. Social Media Case Studies
3. E-learning Technology Demonstration
To educate HRSA employees and MCHB grantees about social media networks and e-learning technologies which are available to them.
HRSA Employees and MCHB Grantees
John Richards, MA, AITP (Presenter)
Research Instructor, Health Information Group and MCH Library, Georgetown University, Washington, DC. The Health Information Group has developed over 50 online curricula for numerous HRSA initiatives and works in collaboration with the MCH Library to provide critical information through technology to states, Title V grantees, communities, professionals, and families.
Tomeeka Farrington (Presenter)
Founder, the Social Media U Program and Principal, Spotlight Communications Boston, MA.
Spotlight Communications is a full-service public relations and marketing firm, focused on using social media to help businesses and organizations grow.
Scott McMahon (Moderator)
President, IMPACt Inc.
Webcast sponsored by HRSA.
This event is for:
Public health professionals
Health Department employees